Marketing & Business Development

Q&A: Annette English – “Anyone who is doing the same thing they were doing 15 years ago I do not believe will survive the coming changes”

[Australasian Law Management Journal,General Management,Marketing & Business Development,Strategy & Leadership] October 30, 2020

In our Q&A, Morgan + English Commercial Lawyers’ managing partner Annette English explains how COVID-19 has underlined some of the strengths of the firm’s innovative model; why she and her team have been so committed to embracing technology innovations; and how juggling multiple businesses and board roles is delivering great opportunities and networks. With your […]

In a VUCA world, leaders must know they don’t have all the answers

[Australasian Law Management Journal,General Management,Marketing & Business Development,People Management(HR),Strategy & Leadership]

Legal practices that have been effective and sufficient in the past risk becoming ineffective and inefficient as a result of COVID-19-related changes unless their leaders can let go of being the experts, writes Keegan Luiters. You may be familiar with the acronym VUCA. It stands for volatile, uncertain, complex and ambiguous. The term has been […]

Q&A: Emma Zadow – “You’re pushing and cajoling lawyers to get them out in the marketplace, to be talking to clients, to be selling.”

[Australasian Law Management Journal,General Management,Marketing & Business Development,People Management(HR),Strategy & Leadership] October 2, 2020

In our Q&A, The Fold Legal chief executive officer Emma Zadow explains how a people-first approach has helped the firm deliver a great client experience and create an excellent place to work. How is the market for The Fold Legal at the moment, especially given uncertainties around COVID-19? When the pandemic really hit in April, […]

Latest news – Sign up for webinars; Salaries revealed; HR ‘culture change’

[Australasian Law Management Journal,General Management,Marketing & Business Development,Strategy & Leadership] September 16, 2020

Webinars put spotlight on post-pandemic law firm tactics Pricing and digital marketing strategies in the aftermath of COVID-19 will be among the key topics on the agenda for law firm leaders in an exclusive five-part webinar series. As part of the World Masters of Law Firm Management masterclasses – called ‘PC19’ Post-Covid – Bring the […]

Latest news – Cybersecurity focus for CLOs; Backing for electronic document processes; Workflow gains the 2021 goal

[Australasian Law Management Journal,Finance & Accounting,General Management,Marketing & Business Development,Strategy & Leadership] August 26, 2020

CLOs key players in cybersecurity planning A new international survey reveals that within 71 per cent of organisations, the chief legal officer (CLO) plays a key role in leading cybersecurity strategies. In its 2020 State of Cybersecurity Report, the Association of Corporate Counsel Foundation examines cybersecurity activities from an in-house perspective. It surveys 586 law […]

What does your firm’s balance sheet tell you?

[Australasian Law Management Journal,Finance & Accounting,Marketing & Business Development,Strategy & Leadership,Uncategorized]

In an effort to increase the net worth of their law firm, smart partners should be paying more attention to five important intangible assets on their often-neglected balance sheet, writes Joel Barolsky. Law firm partners pay a lot of attention to their firm’s profit and loss statements, but they tend to glance over the asset […]

Law firm essentials for surviving the COVID-19 pandemic

[Australasian Law Management Journal,Finance & Accounting,General Management,Marketing & Business Development,Strategy & Leadership]

During the COVID-19 pandemic, resource-poor small law firm practitioners have to take care of themselves, their clients and their cashflow if they hope to survive, while at the same time catering to the whims of all their stakeholders. Jordan Furlong offers some tips on how to do it. What will the COVID-19 pandemic and its […]

‘Unprecedented’ times as over-the-top language goes viral

[Australasian Law Management Journal,General Management,Marketing & Business Development,People Management(HR),Strategy & Leadership] August 24, 2020

Hyperbolic language during the COVID-19 pandemic is a reminder to all staff members in the legal sector of the importance of words and the need to use them accurately at a time when face-to-face communication is often difficult, write Trish Carroll and Sharon de Bomford. We’re putting out the call to lock down the word […]

Q&A: Matthew Karakoulakis – “What I’m saying is that hard work has its place – and sometimes people forget the need to work hard.”

[Australasian Law Management Journal,General Management,Marketing & Business Development,People Management(HR),Strategy & Leadership] August 12, 2020

In the second part of our Q&A, AMK Law founder Matthew Karakoulakis tells us how the Japanese principle of kaizen is giving his firm an edge, and why diversity is so important to his life and work. How is AMK Law faring during the COVID-19 pandemic? “COVID-19 has definitely changed the world, not just the […]

Q&A: Matthew Karakoulakis – “If you can be clear about your process and control the events, you’re likely to get the outcome you want”

[Australasian Law Management Journal,General Management,Marketing & Business Development,People Management(HR),Strategy & Leadership,Technology] July 31, 2020

In the first part of a two-part Q&A, AMK Law founder Matthew Karakoulakis explains why practising martial arts has been so important to his legal career, and how innovation is helping his clients. Why did you choose law as a career? “I grew up in Adelaide and knew from about the age of 10 that […]