Marketing & Business Development

Latest news – Sexual harassment ‘unacceptable’; Talent crisis needs managing; Cyber risks the No.1 threat

[Australasian Law Management Journal,General Management,Marketing & Business Development,Strategy & Leadership,Uncategorized] January 13, 2022

Framework targets sexual harassment in legal profession As part of its efforts to stamp out sexual harassment in the legal profession, the Law Council of Australia has released a National Model Framework to guide firms and organisations in the development and implementation of effective workplace policies. “Sexual harassment is pervasive and damaging. Everyone should feel […]

‘The Great Resignation’ is a moment of truth for law firms

[Australasian Law Management Journal,General Management,Marketing & Business Development,People Management(HR)]

In the post-pandemic world, law firms that can’t maintain or build trust with employees and clients can expect an exodus that will shake the foundations of their businesses, writes Trish Carroll. “The Great Resignation”. Google those three words and you’ll get 1,560,000,000 results in 0.52 seconds. Those three words are sending shivers down the spines […]

Q&A: Holly Mylne – “I’ve found that business often grows when I delegate because it frees up my time for more of the money-generating work”

[Australasian Law Management Journal,General Management,Marketing & Business Development,Strategy & Leadership] November 16, 2021

In our Q&A, Holly Mylne, principal and founder of Blossom Lawyers on the Gold Coast in Queensland, explains how her firm has carved out a strong niche in education law, and why she is a big advocate of sharing the workload. You opened the doors to Blossom Lawyers in August 2019, just months before COVID-19 […]

Latest news – Report highlights impact of legal profession; COVID-19 leaves lawyers exhausted; Flexibility the new norm

[Australasian Law Management Journal,General Management,Marketing & Business Development,People Management(HR)] November 12, 2021

Law Council report corrects perception of lawyers A new report released by the Law Council of Australia articulates the contribution lawyers make to the community and addresses misconceptions regarding the profession. “Every day I speak with lawyers who are making a real difference in the lives of Australians without expecting any recognition,” Law Council of […]

From in-person to remote to hybrid meetings – why the focus is shifting

[Australasian Law Management Journal,Marketing & Business Development,Strategy & Leadership,Technology] November 6, 2021

Technology has come to the fore to facilitate better meetings during COVID-19, but we need to think about our behaviours and what we can do differently as we enter a permanently changed world of hybrid meetings, writes Mark Andrews. Have you found yourself sitting in a meeting room with two or three colleagues where you […]

Doubling down on a decentralised legal model

[Australasian Law Management Journal,General Management,Marketing & Business Development,Strategy & Leadership]

Empowering more junior staff to take responsibility for legal matters and contribute to the business in non-legal areas is at the heart of a new ‘cluster’ model for law firms, writes Demetrio Zema. You may recall earlier this year that I wrote about how Law Squared had done away with the traditional hierarchy that exists […]

How sophisticated is your pricing? Answer these 10 questions to find out

[Australasian Law Management Journal,Finance & Accounting,General Management,Marketing & Business Development,Strategy & Leadership] September 14, 2021

Errors with pricing for legal work are inevitable, but providing clarity around fees and the value proposition that your firm delivers will go a long way to keeping clients happy while boosting your bottom line, writes Colin Jasper. All law firms are under-charging! That may be a bold assertion, but I believe it to be […]

Q&A: Sean King – “If we picked a super traditional Times New Roman font for our brand, it wouldn’t match who we are and we’d confuse people.”

[Australasian Law Management Journal,General Management,Marketing & Business Development,People Management(HR),Strategy & Leadership,Uncategorized] September 3, 2021

In our Q&A, Sean King, co-founder and director of Canberra-headquartered professional services firm Proximity, explains why an integrated service offering and multidisciplinary teams have been the driving force behind the business’s growth, and how a rebranding initiative has set the tone for the future. Formed in 2011, Proximity was a finalist in the New Law […]

Q&A: Bruce McFarlane – “In setting up BlueRock, our founder wanted the wealth to be shared between people.”

[Australasian Law Management Journal,General Management,Marketing & Business Development,People Management(HR),Strategy & Leadership] July 9, 2021

In our Q&A, Bruce McFarlane, CEO of the BlueRock Group and Managing Director of BlueRock Law, explains the growth benefits of a multidisciplinary firm and why the key to a successful future involves maintaining a fun culture.   BlueRock takes a holistic approach to professional services and the business spans more than 10 divisions across […]

Firms with big hearts are wooing the market

[Australasian Law Management Journal,General Management,Marketing & Business Development,Strategy & Leadership] July 5, 2021

Three renowned Australian law firms are testament to how leadership, commitment, investment and passion can drive sophisticated pro bono programs that make a difference for clients, the community and the firm’s employees, writes Trish Carroll. Who remembers the outcry in 2007 from the legal profession when the National Pro Bono Target was introduced?  Many firms […]